Why Social Media is Not Enough
If you’ve acquired a large following on social media, sometimes those likes can feel like a million dollars. Certainly, when it comes to your business, you might even feel like you’re really getting ahead through the power of social media.
While this is true to some extent, it’s important to remember that social media isn’t everything when it comes to having a successful business. What your business really needs is a website that represents who you are and what you stand for.
In this post, we’ll be discussing 6 reasons why your business needs more than social media, and how Reanimation can give you the website of your dreams.
1. It’s Yours To keep
Believe it or not, most social media platforms can use what you put on their platforms for their own purposes. Your pictures, videos, and words are all fair game. This usually involves redistributing your content and profiting off it, even if your profile is on private.
Social Media Explorer explains that, Facebook and other platforms don’t technically own your content. However, they state in their terms and agreement that the platform can use your content for sharing purposes. Once you share your content on these platforms, you cannot simply delete the post in the hopes of it disappearing.
However, when you publish your content onto your own website. You don’t have to worry about social media copyrights and licensing. Your website is protected. Your original content is copyrighted and cannot be sold by anyone without your permission.
2. Social Media Is Always Changing
Social media is always at the mercy of those who own the platform. With platforms like Facebook, Instagram, YouTube, Twitter, TikTok, and more, you are always limited by what features these platforms provide. Not to mention, your account or even the platform itself can be taken down at any given moment.
What works one day on social media may just as swiftly not work due to constantly changing algorithms. Facebook and Instagram, for example, are notorious for constantly changing who views what and in what order. This makes it harder to consistently have a following for your business.
That’s not the case with your own website. Now, you have the ability to completely customize your website. And can therefore make it perfect for your business’s needs.
3. Organic Content is Still King
Content is one of the most important ways of bringing in traffic to your business. Because your content can only go so far due to the aforementioned limitations. It is, a major missed opportunity to have just a social media platform.
Social media content can appeal to viewers and increase your following, for sure. However, it is far less effective at bringing in organic traffic. Why?
Google doesn’t prioritize social media posts in its search algorithms. You’re also not able to develop your reputation with a blog section on social media. Which you can do on your own website.
When linking your social media content to your website, gives your followers a base for housing your business. This makes it accessible and easy for them to make that purchase and convert visitors into playing clients.
4. Followers Don’t Mean Sales
You can have all the followers in the world, but no website. This unfortunately, limits the business you own in an important way. You have no way to turn them into paying customers.
Some social media platforms have added features which allow businesses more flexibility, such as Live Shopping. However, even though these features help businesses, these are more about keeping people on their platform than actually helping you. It is important that your business can thrive away from social media. Not only that, but have a secure home for the different products and services which you offer.
In this way, followers don’t equal sales. However, utilizing social media as a bridge to convert followers into paying clients is important. One way to do this is to make use of video.
When using video, for example, of your product or service. Viewers are able to see more of what you offer. And it can be longer than the 30 seconds to 1 minute social media allows. Social Media ultimately is a platform you want to use to redirect clients to your website. Integrated properly, followers can be converted into paying clients upon visiting your website.
5. e-mail (STILL) Matters
Another missed opportunity when you only have social media for your business is the lack of an effective mailing list. You can include your e-mail address on some social media platforms. However, you can’t get the full effect of encouraging visitors to subscribe to your e-mail list. But, upon visiting your own website, you can create an easy contact form to help them take that action.
In a study conducted by McKinsey and Company, they found that e-mail is significantly better than social media for gaining more customers. E-mail is estimated to be 40 times more effective than both Facebook and Twitter together.
Your website is the perfect tool for generating leads through e-mail marketing campaigns. By including a blog, webinar, free e-book, events, and other potential marketing funnels, you can also encourage those who do subscribe to take actions that boost your sales. This is because e-mails are still an important way of communication.
By sending leads consistent newsletters and special offers, your business remains at the forefront of their minds, with all of your contact information and services in an easy-to-access e-mail for their convenience.
6. More Flexible Ad Service Providers
Facebook Ads are expensive. In fact, other social media platforms aren’t much better. When you have your own website, you can invest in a variety of advertisement services, like Google Ads, to increase your click rate and traffic to your services and products. Not only that it’s important that those ads actually lead somewhere other than a Facebook page. People want to see a professional website which builds confidence and allows them to see what you can do for them in a real way.
Get Started with Your Own Website
While Social Media is a great tool, that is how it should be approached: as a tool in the belt of your marketing efforts. By using social media in conjunction with your website, you can more effectively turn those followers into clients.
Not sure where to start?
WordPress now powers 39.5% of the websites you’ll find on the internet. Therefore, it makes sense that you invest in your very own WP website to boost your business’s online presence and take your digital marketing to the next level.
Here at Reanimation Marketing, I work with you to step up your online game by branching out from your social media platforms with a beautiful, user-friendly website that will encourage your social media followers to support your business beyond just likes, comments, and shares.
If you have ever wanted to make that jump into creating your own website or the possibility of getting help with creating one for your business, Reanimation Marketing can definitely help.
I hope you enjoyed this post and it was informative for you. Feel free to contact me if you need help creating a great website that can help turn visitors into clients.