How you can Improve and Make Your Google Business Profile work better in 2024

Remember when getting noticed meant hanging a neon sign on your shop window?

Now with most of our lives being done online, think of your Google Business Profile (GBP) as that attention-grabbing, neon sign – but that anyone can see, everywhere. Today, I want to share some tips so you can improve your Google Business Profile to make it shine for 2024!

Screenshot of Reanimation Design Google Business Profile

SEO: Your Silent Online Ambassador

Oh boy, those three dreaded letters: SEO. Let’s just admit now we all have a love/hate relationship with SEO. Sometimes it can work great and other times you are sitting there trying to figure out why it didn’t work. When done correctly SEO can be your fairy godmother, making sure potential customers find you when you sprinkle some of her magic around your website. Other times, it can feel like you are sitting in the pumpkin patch wondering what happened to your carriage.

Luckily when done correctly, SEO can feel more like the former than the latter. And as a local business owner, you have a special advantage you can use to make sure you are targeting your right customers. While a good majority of your SEO will be done on-site, off-site SEO is the engine that gives power to your Google Business Profile.

So let’s quickly look at some tips you can do to stay relevant and top of class for 2024 by optimizing and making your Google Business Profile work for you.

Image of 2 women looking at a laptop discussing a website

Google Business Profile: The MVP of Local Visibility

I know what you are thinking ‘ O great Roger, ANOTHER thing we have to worry about?’ Yes, and no. As a local business owner your Google Business Profile should have, after your website of course, top priority. Here are just a few reasons:

  • Connect Directly with Potential Customers: With an optimized GBP, people can find your address, hours, services, updates, and more!
  • Real-Time Updates & Offers: Think of it as a mini website/social media platform. Show people your newest offers, give updates on services and deals, as well as what is happening in your business.
  • Prime Real Estate in Search Results: With an optimized GBP, you’re at the front and center when customers are looking for businesses and services like yours.

But how do you make the most of this untapped gold mine?

Improve Your Google Business Profile: The 2024 Checklist

Person looking at laptop of Google Business Profile

Stay Active

Posting regularly boosts your profile’s visibility and draws more customers in.

Consistency is key when it comes to your Google Business Profile. By regularly sharing valuable content, engaging with your audience, and responding to reviews Google sees and rewards that. Remember, Google rewards activity and wants to see that you are not only posting updates, but are also interacting with customers and responding to reviews.

Real-Time Engagement

Think fast and natural when responding to customer inquiries. It’s about making that instant, authentic connection.

By turning on the Chat function of your Google Business Profile you can make sure you are responding in real-time to customer questions. Remember though, do not just give a simple ‘Yes or No’, like we were taught in school, make sure you are writing a good sentence or 2 and if you can NATURALLY throw in a keyword great! But remember, be real, and make sure to respond in a timely manner to any questions you get.

Think Local

It is tempting to want to say ‘Yes! We serve the whole United States!’ Alright buddy, reign it in. This is local. I recommend keeping it within a 2-hour drive.

This helps better with engagement and also focusing on the keywords that matter so that you can better connect and show up when people are looking for businesses and services like yours.

Woman excited and stress free looking at her mobile website

Make GBP Work For You

Setting up your Google Business Profile is more than just a task; it’s a chance to build a meaningful connection with your local customers. And when you optimize and improve your Google Business Profile, you give people a compelling reason to choose you over the competition and being the guide that helps them solve their problems

Now, what’s the next step? How can you start reaping the benefits of your business’s Google presence?

Well first off you want follow these tips, and set up and optimize your Google Business Profile so it works for you. Second, if you are thinking well, that is a lot of work on top of everything I have going on. Cool, Book a Call and let’s figure out how I can help improve your GBP. Let’s see how I can improve your Google Business Profile so you start showing up more on Google.