3 Things Inigo Montoya teaches us about business and how to talk to people


‘Hello, my name is Inigo Montoya.’

  • Tell your potential client what you do

‘You killed my father.’

  • Tell them why it matters what you do
  • How does it benefit them?

‘Prepare to die.’

  • Call your potential to action

Image of Inigo Montoya ready to fight

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