How to Stay Top of Mind this Season as a Small Business: Holiday Marketing Ideas

Ah the lights and the Christmas trees and the snow….well for some of us anyways. This time of the year is a fun and festive time and also a great time for you as a business to let your creativity take over and think of ways to stay top of mind to your customers!

On of those such opportunities is to connect with your target audience through interesting holiday marketing ideas. Not only that you can provide content that helps you connect with them, but also hey it also boosts your SEO rankings.

So let’s check out some ways you can stay top of mind during the Holiday season with some great holiday marketing ideas for your business!

Image of a town square with people shopping during the holiday

Staying top of mind

A great way to stay top of mind with your audience is take advantage of real-time data and trending keywords associated with the holiday season. Using a simple tool like Google Trends, for instance, can help you gather some data that you can use to write or rewrite some content for your audience during this holiday period.

Gift guides are a popular choice during this season (I’m looking at you Walmart). However, for non product-based businesses, you can still engage your audience. For instance, local businesses (like a restaurant) can curate a list of happening events in the city. This helps their customers by offering a guide to the best festive activities in their city.

For coaching businesses, you can lend a helpful hand by publishing articles offering strategies for navigating the holiday season. Similarly, financial businesses could discuss gift budgeting and even incorporate a savings calculator on their site! Thus helping your clients manage their finances effectively during what can often be an expensive period (Guilty!).

For those in the fitness world, you might share healthier alternatives to festive delicacies or suggest ways to maintain physical activity during the holidays, ensuring their clients stay fit while still enjoying festive treats (Also Guilty!)!

The main thing is that you want to take into consideration the holiday season, so adding specific advice relevant to this time of the year will really help you stand out!

Finding Topics for the Holiday Season

But how do you go about finding these topics? As I mentioned before, one place you can check out is Google Trends. There are also more advanced tools, like SEMRush or Ahrefs, but those are typically for SEO Experts and such. A really effective and easy method is simply to Google topics within your niche and see what comes up. Check the top results (I would say at least top 10) and see if you can write something even better. In fact, refresh old content with up-to-date facts, trends, and keywords with a holiday twist!

Partnering up for the Holiday Season

Another interesting idea to think about is through Seasonal Link Building.

Find other websites in your industry (or adjacent) and explore opportunities for holiday-themed guest posts or collaborations! For the product-based business, seek out websites that might be interested in featuring your products in their holiday gift guides. This not only expands your reach but also enhances your site’s authority.

Image of 2 people standing outside a large glass window looking inside a bakery store

Think about how you as a coach, personal trainer, financial advisor etc…can benefit from not just exposure for yourself, but also to shine a light on other great businesses! (’tis the Season for giving!) See if you can find meaningful partnerships that will positively impact both of your SEO efforts. Consider offering to pen blog posts or articles yourself, ensuring that the linked content is relevant, valuable, and aligns with your brand. And also, ask them if they would do the same. You can also do some social media posts together!

When pitching, think from the perspective of their audience. What benefits can your business provide? Every business has at least one compelling story to share. For instance, as a personal trainer you can link up with a local restaurant or bakery and have them highlight some menu items that are gluten-free, low calorie etc…

And what is great about this tip in general is that this collaboration can expand to after the holiday season! And this way you can really start to get other businesses and truly start a referral powerhouse network!

Image of lady drinking a coffee outside during holidays

SEO Holiday Marketing Ideas for Now and Beyond!

Regardless of the business type, it’s possible to incorporate a holiday theme and generate content around these holiday topics. By taking advantage of some of these holiday marketing ideas, as well as some seasonal trends, you can better understand what your audience is looking for during this time. By doing so, you can create meaningful connections and boost your online presence. And even build a great business referral network!

As the year wraps up, remember that the holiday season is not just about sales and promotions. It’s a time for reflection, connection, and anticipation for the year ahead. So don’t forget to also use this opportunity to engage with your audience, provide value, and set the stage for a successful new year!